03/07/2011

An edgy take on the ballet trend: Widdin ballerinas by Jimmy Choo

Although it is only the beginning of July, my mind has turned away from the summer collections and I've taken a keen interest in the AW2011 collections: when it comes to shoes and coats, I believe in shopping early to avoid disappointment, as my experience has shown that the best pieces sell out early.

Brought to us courtesy of the numerous documentaries and movies about the world of ballet, the ballerina trend is going quite strong, and has been spotted on a number of designer boards for the new season. Having spent most of my childhood in a ballet class, I love anything related to the world of dance, but to be honest I think tutus should be worn by ballerinas only and even models look slightly ridiculous in them... As always, this is a trend best interpreted for everyday life rather than taken at face value.

This is why I instantly fell in love with these ballerina flats by Jimmy Choo. Called the Widdin, they have a criss-cross lacing ending in a little star (to be the Etoile of Kings Road?!) and unlike some other takes on the ballet trend come in black which is one of my favourite colours for winter. 

I spotted them first on Net-A-Porter however since I usually have difficulties with Jimmy Choo sizing, I visited the Sloane Street shop earlier this week to try them on. And what a stupid mistake that came out to be... The sales assistants in the boutique ignored me totally and everyone made me feel a complete nuisance with my Bugaboo buggy. For a brand that sells luxury goods, I think this is totally unacceptable customer service so I promptly walked out, explaining to Monsieur Baby, in quite a loud voice, that we would not be leaving our money here... Now for some of you this may seem like quite rude behaviour but in my opinion there are simply too many boutiques in London where customer service is appalling (Mary Portas definitely has a point here!), and whilst I don't expect much TLC in a Zara shop, if I'm to buy a pair of shoes at £300 and more, the least I expect is a "Hello can I help you?"...

Anyhoo, I quickly made it home and ordered my Widdins online, from the lovely people of NaP, who will bend over backward to make sure you have a happy shopping experience, from reserving items for you if the servers are clogged to taking payment on the phone, arranging delivery at a time that is convenient for you, etc etc. I know I've said before how much I love NaP, but honestly for a busy mom like me with no patience for incompetent sales assistants, this is the best shopping experience ever.

Jimmy Choo Widdin ballerinas: £275 on Net-a-Porter

6 comments:

Anonymous said...

Hardly a place to take a baby and over sized buggy now is it. Best you stick to online shopping

Little S said...

That's an interesting anonymous opinion... thanks for your advice which I will ignore!
It's good that other luxury boutiques in Knightsbridge, such as Bottega Veneta, Hermes, Louboutin etc are happy to welcome both my over-sized buggy and my money. By the way did you know that mommies with buggies are one of the biggest consumer groups in terms of spending power?

Anonymous said...

That's funny! Whenever I went to Jimmy Choo have been ignored!! So until now haven't bought anything from them! Better give your money elsewhere!!
Lena

Anonymous said...

Boo to Jimmy Choo. There are so many yummy mummies in Notting Hill that some of the good vendeuse of Ledbury Road etc have put little toys at the back of the shops to keep everyone happy.

LittleS-blog@hotmail.co.uk said...

They do the same in some of the shops in Fulham. I think that's easy enough to organise. I don't ask for sales people to entertain tantrum-prone monsters, but being nice to mummies and their brood is only good business!

Katya said...

Your first cowardly commenter probably believes a woman's life ends when she has children. How very 1980s... I have two children and have been taking them everywhere with me, bugaboo and all, since they were little, and there are plenty of high-end shops, hotels and restaurants who happily accomodate us!